Concept Design

Visual Identity

App Design


Art Direction & Design

Planted is a forward-thinking tool to help plant-curious urbanites care for their indoor greenery from seedling to blossom.

I helped Planted bring its platform to live, by creating a fresh visual identity from start to finish. Juxtaposing stylish plant textures with clean black backgrounds, I blended plant-life with a simple, metropolitan style, designed to educate without overwhelming our audience.

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Currently in Los Angeles


© Copyright 2019 - Zoe Rodriguez Made in LA.