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Concept Design

Visual Identity

E-Commerce Design


Art Direction & Design

The heart of Ikea lies in providing home furnishing that’s affordable to many people, not just a few.

To express the Ikea brand in a more contemporary light, I crafted a new visual identity from scratch to convey the simplicity that Ikea brings to all its customers. Every touchpoint was crafted to feel fresh, approachable, and easy to navigate – just like all the Ikea stores.

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Located in Los Angeles


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