Ikea
Concept Design
Visual Identity
E-Commerce Design
Role
Art Direction & Design
The heart of Ikea lies in providing home furnishing that’s affordable to many people, not just a few.
To express the Ikea brand in a more contemporary light, I crafted a new visual identity from scratch to convey the simplicity that Ikea brings to all its customers. Every touchpoint was crafted to feel fresh, approachable, and easy to navigate – just like all the Ikea stores.
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