Concept Design

Visual Identity

E-Commerce Design


Art Direction & Design

Foodstuff is a meal prep delivery service, geared to help hip millennial parents feed their kids the best.

I devised a modern, lively visual identity, website, and app experience to catch the eye of our trendy, young-adult audience.; Blending a bubbly font with a vibrant color scheme, I designed this visual language to feel lighthearted and uplifting, to show even the busiest millennial parents that nutrition can be fun and simple.

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Check out my CV , or hit me up on LinkedIn or email.

Currently in Los Angeles


© Copyright 2019 - Zoe Rodriguez Made in LA.